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Volvo Concept Coupe is the Gorgeous New Face of the Swedish Icon

Volvo Concept Coupe

Volvo isn’t exactly a name that’s synonymous sporty character or emotional design, even despite the brand’s efforts to bolster the brand’s performance image. Nevertheless, the brand is committed to going toe-to-toe with other European luxury brands whose cars deliver spirited driving dynamics and stylish looks.

At the Frankfurt Motor Show this week, the Swedish automaker unveiled the precursor to what it called its next-generation P1800. The Volvo Concept Coupe is a stunning two-door that features a design language that will soon be found throughout the lineup, beginning with the 2014 XC90 crossover.

Volvo Concept Coupe

“The new Volvo Concept Coupe reveals how we could shape our cars from now on. Free from the superficial surface excitement of other car brands, we add emotional value to the Volvo brand with the calm, confident beauty that is the hallmark of Scandinavian design,” says Volvo Senior Vice President of Design Thomas Ingenlath.

Emotional value indeed, as the Concept Coupe truly stood out in Frankfurt for its sleek, low-slung lines. Five-spoke, 21-inch wheels add some drama to the mix, while the ‘floating’ grille, flanked by headlights featuring new T-shaped DRL light guides is something we’ll see on new Volvos over the next couple of years.

Volvo Concept Coupe

Volvo designers were also careful to incorporate the brand’s unique identify into this futuristic Grand Tourer. Designers used the Volvo P1800 from the 1960s as their inspiration.

“The P1800 is an iconic Volvo, renowned for its beautiful forms and detailing,” said Ingenlath. “However, using elements from the P1800 exterior and interior has nothing to do with being retro. We are using these subtle links to a glorious past to create a future where sheer beauty becomes a recognized part of Volvo’s identity. That journey starts with Concept Coupe.”

Volvo Concept Coupe

Volvo interiors have long embraced a human-centric experience and this concept is no different. The interior boats a large portrait touch-screen in the center console where the driver can interact with an adaptive digital display as well as a head-up display.

Power is supplied by a plug-in hybrid powertrain featuring a two-liter high-performance Drive-E gasoline engine with a supercharger and turbo. This setup is said to produce around 400 horsepower. The automaker also plans to use electrification in the near future to generate more power from its new family of four-cylinder engines.

Volvo Concept Coupe

Ingenlath is eager to reveal the full potential of the Volvo brand through innovative design. He hopes that the design language embodied in the Concept Coupe will help inject some much-needed emotion in Volvo’s lineup. The Concept Coupe is just the beginning of a completely new direction for a company known largely for quirky design and safety.

“Reliable functionality has always been a no compromise prerequisite for Scandinavian designers. Up here, designs have to deal with a harsh reality that demands meticulous attention to detail and quality,” added Ingenlath. He concludes: “Combining this with a distinctive design language that is inspired by this unique Scandinavian environment will give us a competitive edge that none of our competitors can match. You could say that we will continue to do what Volvo always has done. We will just do it much better and make it much more emotional.”

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