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New Film for the Infiniti Q50 Responds to Viewers’ Interactions

Deja View Infiniti Q50

Ever since BMW created The Hire online film series, automakers have embraced movie-making as a method of promoting new vehicles. However, few have had the same level of success as BMW.

Despite the bevy of forgotten short films that have been made in recent years, that hasn’t deterred Infiniti at trying its hand at creating a captivated online ad movie to promote the 2014 Infiniti Q50. But unlike standard short films, Infiniti’s Deja View is a responsive film that dynamically adapts to each viewer, depending on their spoken interactions with the onscreen characters.

The movie begins with a couple driving the Q50 through an unfamiliar location. They’re oblivious to who they are and where they are going. It’s up to the viewers of the film to help guide them on their journey. The film aims to create an immersive experience that is unique to practically each and every viewer.

Deja View was produced by Campfire, which was co-founded by The Blair Witch Project creators Mike Monello and Gregg Hale–two filmmakers who know a thing or two about creating something different.

Feel free to checkout the film’s trailer below and then head over to www.infinitiusa.com/deja-view to take part in this unusual film.

Click here to view the embedded video.

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