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Kia Gears Up for its Most Expensive Vehicle Yet

2014 Kia Cadenza image

Kia is looking to move up-market. Like Hyundai, the brand is looking to do that with an all-new luxury sedan. With a base price just under the $40,000 mark, it’s a far cry from the economy brand we’ve become familiar with.

The new Cadenza is Kia’s first full-size sedan in the U.S. It’s aimed at going to head-to-head with economy full-size models like the Chevrolet Impala, Ford Taurus, and Toyota Avalon, as well as luxury and near luxury models like the Buick LaCrosse, Chrysler 300, Dodge Charger, Lexus ES 350, and Nissan Maxima.

“The all-new Cadenza is a world-class Kia for the emerging space between mainstream and luxury and will appeal to discerning shoppers in the market for an upscale sedan,” said Tom Loveless, executive vice president of sales, KMA. “We’re confident that Cadenza’s sophisticated styling, luxuriously appointed cabin and long list of available technology will make it a strong contender in the marketplace.”

2014 Kia Cadenza interior imageAt first blush a $40K Kia may sound like a tough sell, but considering all the success of the Hyundai Genesis there’s plenty of hope for the Cadenza. Hyundai’s full-size Azera is also finding success in a crowded segment. Plus, value is assured thanks to a slew of great standard features, including navigation, 12-speaker sound system, dual-climate control, heated leather seats, backup camera, and UVO infotainment services. Under the hood is a potent 293-horsepower 3.3-liter V-6 mated to a six-speed automatic, which is on par with competitors.

Other features available on the Cadenza include Nappa leather, panoramic moonroof, and a range of safety technologies that include HID headlights, adaptive cruise control, a blind spot monitoring system, and a lane departure warning system.

Kia is already one of the world’s fastest growing automaker brands, but it’s growth rides on the shoulders of vehicles like the Optima, Sportage, and Soul—vehicles that offer a lot for a little. Although the Cadenza follows that strategy, it’s certainly a new direction for Kia in terms of size and overall sticker price. All said, the Cadenza will make the brand’s lineup extremely comprehensive, helping to entice existing customers stay within the Kia family at the very least.

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