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Hyundai Awarded for Direct-Injection Technology

2013 Hyundai Sonata Turbo image

Hyundai continues to be praised for its fuel-efficient lineup. This time around, the kudos comes from the New England Motor Press Association (NEMPA), in conjunction with the Massachusetts Institute of Technology (MIT). The organizations recently honored Hyundai for its industry-leading direct injection technology.

Direct injection continues to be embraced by automakers for its role in boosting fuel efficiency and curbing emissions. By taking its own direct-injection tech and infusing it throughout its lineup, Hyundai has widely been recognized as the most fuel efficient car company in America today.

“With gas prices on the rise, it’s heartening to see a manufacturer like Hyundai developing technologies that address the very real concerns of American households, without losing sight of the idea that a car should still be fun to own and operate,” said Craig Fitzgerald, former president of NEMPA. “Technology like Hyundai’s DI system is providing Hyundai owners with fuel efficiency rivaling that of hybrids, without the additional expense.”

Members of NEMPA and MIT professors were on hand at their annual awards dinner in Cambridge, Massachusetts to give Hyundai the Yankee Cup; an award the symbolizes the brand’s commitment to advancing innovative automotive technologies. To be eligible for the award, the technology had to be new and available for purchase for the 2011 model year.

Direct injection is now available in nearly every vehicle in Hyundai’s lineup. this includes the sub-compact Accent all the way to its premium-luxury flagship Equus. It most recently found its way into the all-new 2013 Veloster Turbo as well as the completely redesigned 2012 Azera sedan.

Added Scott Margason, director, Product Planning at Hyundai, “Hyundai, America’s most fuel efficient car company, is proud of its leadership in bringing DI engine technology to the market in such a big way and is committed to making further improvements in the fuel efficiency of high-sales-volume, gasoline-powered vehicles.”

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