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Honda’s Presence Goes Beyond the Track at Pikes Peak

Acura Pikes Peak NSX

The Pikes Peak International Hill Climb is not only one of the oldest automotive races in the U.S., but it’s also one of the most unique. Entrants must race up a challenging circuit to the summit of Pikes Peak in Colorado. The 12.42 mile course includes 156 turns up to the 14,115-foot summit.

Among the racers and all-terrain vehicles from around the globe competing in the race are a few entries from Honda, who’s intent on getting to the top of the mountain at a faster pace than everyone else. But the automaker took an event larger role at this year’s event by also making it safer.

Honda and the American Motorcyclist Association teamed up to lace the course with AirFence. This innovative safety fencing features a system of connected air-filled bladders, serving as a soft wall safety barrier to protect motorcycle racers from direct contact with solid objects.

“Honda is proud to have worked with the AMA and event organizers to increase safety for the competitors of the Pikes Peak International Hill Climb,” said Senior Vice President and General Manager of Honda Division, Jeff Conrad. “Honda has a long and successful history at Pikes Peak, and helping to increase the safety on the race course allows our drivers and riders to focus on getting to the top of the mountain as quickly as possible!”

With AirFence, the Pikes Peak course is safer, meaning competitors are free to run even faster. And that’s a perfect scenario for Honda, which has powered at least one winning vehicle for the past 12 years, and racking up 44 wins overall.

This year, aside from its role in course safety, Honda, and specifically Honda Performance Development (HPD) and Honda R&D, have joined forces to field six vehicles in the legendary race. Honda is even powering 2013 overall runner-up Romain Dumas’ Norma M20 ‘RD Limited’ in his chase for the overall title.

The bevy of Honda-powered vehicles is diverse, ranging from the Fit EV to a first-generation Acura NSX, and includes Honda motorcycles and ATVs. As a Partnering Sponsor for the 2014 event, Honda Power Sports will be the official ATV/UTV of the event and Honda Power Equipment will provide electricity and light to the pits and staging areas, through the use of Honda generators.

Race day kicks off this Sunday, June 20th.

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