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Fox Sports Becomes the New Home for Formula E Racing

Formula E

Formula One continues to be the primary breeding ground for motoring technologies, but a new racing league will soon rival F1 for innovation. Formula E is an all-electric racing league that promises to push the boundaries of electric propulsion even further. For those interested in seeing electrified racing cars go head-to-head, you’ll just need to turn for Fox Sport, which is the new official Formula E broadcaster.

Fox Sport now has exclusive coverage of the EV racing league, which begins September 2014. With exclusive and non-exclusive rights in more than 80 territories, Fox Sports promises to give Formula E racing massive exposure in the United States, as well as Canada, Latin America/Caribbean, Netherlands, Italy, Hong Kong, Malaysia, Indonesia, Singapore, Taiwan, South Korea, Australia, key Asian territories and other areas of Asia, India and Africa.

“This series makes racing very relevant well into the future,” said Carlos Martinez, President Latin America for Fox International Channels, who helped broker the deal. “With a global approach to acquiring knowledge and fast-tracking technology through the world of international racing competition, the FIA Formula E Championship is much more than just another weekend at the track…it makes racing an integral part of solving one of the world’s most daunting challenges and we are thrilled to be a part of that process.”

Six of the 10 teams been signed for the inaugural season, three of which have already been announced with Andretti Autosport, China Racing and British-based Drayson Racing. Andretti Autosport became the first U.S. team to join Formula E.

“We are very proud to announce this major agreement between Fox and the FIA Formula E Championship and to be partnering a truly global organization that fully believes in the future of racing,” said Alejandro Agag, CEO of Championship promoter Formula E Holdings. “This global broadcasting deal will bring our Championship to nearly 90 countries and a potential 180 million households worldwide, giving our partners, our teams, and our team’s partners a platform to visualize the association to the values of this competition. We are particularly happy to join Fox at the time when Fox Sports 1 is being launched. America is a key market for electric cars and to show our races live in the US will be central to promoting this type of mobility.”

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