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Fiat 500 Prima Edizione sold out in the US

Posted on 09.24.2010 11:00

Filed under:
Fiat | USA | compact cars | industry news | hatchback | Fiat 500 | special editions | Cars | Car News

Fiat had high hopes for the 500 city car in the US, and their faith was rewarded tenfold after the first batch of their little compact hatchback was scooped up faster than even they anticipated.

Chrysler has announced that the limited edition “500 Prima Edizione” – yep, all 500 of them – have been sold. That means that if you were thinking of getting any one of the three colors offered – Blanco White, Grigio Gray, or Rosso Red – well, tough luck. On the other hand, hope is not lost, as Fiat – via Chrysler – will begin accepting orders for the standard 500 beginning in the early part of next year. Interested buyers will also get the chance to pick whatever trim of the 500 they like the most, including the Sport, Pop, or Lounge trims with the 500C scheduled to be released in 2011.

Laura Stove, Head of Fiat brand North America, was excited about the reception the 500 has received in the US. “It’s important that the Fiat enthusiasts and fans are among the first to receive their very own Fiat 500 Prima Edizione special edition vehicles, as they share the same excitement about the brand’s presence in North America,” she said.

“As we begin to introduce Fiat to North America, our goal is to develop a solid relationship with our customers so they are made to feel as part of the brand.”
Clearly, the strong reception received by the 500 in the US is a pretty good start for Fiat and the Italian brand is hoping that it’s a sign for more good things to come .

Fiat 500 Prima Edizione sold out in the US originally appeared on on Friday, 24 September 2010 11:00 EST.

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