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Audi to Overtake Mercedes-Benz in Global Sales

2012 Audi A7 image

Audi continues to steadily chip away its own share of the luxury car market. In fact, Audi is expected to overtake Mercedes-Benz in full-year global sales for the first time and finish 2011 as the world’s No. 2-selling premium brand behind BMW.

With less than a month left in the year, Audi is already leading Mercedes in sales by about 56,500 units. Through November, Mercedes brand’s sales are up 7 percent to 1,136,525 units while Audi’s volume has grown 18 percent to 1,193,110 vehicles.

BMW is firmly in the lead once again with more than 1.25 million sales through November. Not counting December, BMW Group, which includes the BMW, Mini and Rolls-Royce, has already sold more vehicles this year — 1,510,862 units — than in all of 2010.

“This puts our record sales target for the full year of more than 1.6 million vehicles well within reach,” BMW sales chief Ian Robertson said in a statement.

Although Mercedes-Benz did experience growth this year, being in third place has disappointed Daimler CEO Dieter Zetsche.

“Our goal is to be No. 1 in profitability and sales in the premium segment,” Zetsche told Automotive News Europe earlier this year. He wants that to happen by 2020, but Audi is also hoping to make that happen by 2015.

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