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2014 BMW 4 Series First Look

2014 BMW 4 Series First Look
2014 BMW 4 Series First Look - Automobile Magazine
It’s One Better

Denial is not just a river in Egypt. The BMW 3 Series Coupe that we’ve known and loved for decades has just become the 2014 BMW 4 Series. Why the name change? Because BMW wants you to think that the 2014 4 Series is more special than the plebian four-door 3 Series. To that effect, Bimmer is taking the Spinal Tap approach with the 4. “The new 4 Series Coupe represents something more than its BMW 3 Series cousins,” says the press release, ” 3+1, if you will.” That logic parallels Spinal Tap’s Nigel Tufnel’s explanation as to why his amps go up to 11 instead of the usual 10 — “Well, it’s one louder, isn’t it? It’s not ten…these go to eleven.”

Photo Gallery: 2014 BMW 4 Series First Look – Automobile Magazine

Photo Gallery: 2014 BMW 4 Series First Look – Automobile Magazine

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